Brand Book
A fully developed, intricate, and executed brand book for a major healthcare organization.
My Latest Work
HealthyNews® Blog
Complete health services blog site
Care, comfort, and convenience: Cape Coral residents want it all in their community.
Chamber of Commerce Spotlight
New movers emailer
Attracting new users to our website and services
Hospital @ Home
Full brochure copy and creative design
How to Focus on Heart-Healthy Eating
Heart-Health Blog
Lee Health Physician Group: Who We Are and What We Do
An example of full brochure copy and creative design
Artist Spotlight Leo Kottke
In-depth musical profile for an entertainment website featuring analysis, critical reviews, personal experiences
Editing and Compilation: Storm Coverage
Storm Coverage
Heart Health Overview
Service line marketing
Healthcare Chatbots: Your 24/7 Digital Health Assistant
Technology Story
Passion Profile: Dr. Bianca Ferrari and Cancer Care in SW Florida
Full physician feature profile story
Passion Profile: Dr. James Orr and the Regional Cancer Center
Full feature story
Brand Banner Copy
Short-form copywriting
General Brand Ad Copy: Moments that Matter
Print advertisement copywriting
Email marketing copy
Email marketing copy
Finding a Specialist: Now What?
Health Feature Story
Bonita Health Center Ad Copy
Ad Copy
Lee Health Has You Covered in the Cape
Health Advertorial: Service Community Coverage
Alzheimer’s Awareness Month: What You Need to Know
Health Blog: Alzheimer's Awareness Month
Artist Spotlight: Billy Joel
He’s sold more than 150 million records, won countless awards, and is enjoying his status now as a respected elder statesman – but for the longest time, at least in my experience, it used to be nearly impossible to find anyone who would openly admit to liking Billy Joel.
